Ghost Writer
Experiences a 20% Increase in Call Booking with Approachment
The Client
Our client is a professional ghostwriter, specializing in crafting biographies for his clients. Based on the unique stories and experiences of his clients, he weaves narratives that capture their life’s essence, transforming them into compelling books.
The Challenge
While our client’s services were in demand and he was receiving adequate traffic on his website, he faced a significant challenge – converting website visitors into booked sales calls. The gap in direct engagement with potential clients was costing him opportunities and preventing business growth.
The Solution
To bridge the communication gap, Approachment stepped in with our human-powered, 24/7 live chat service. We placed our trained operators in direct conversation with the website visitors, providing instant responses to queries and clarifying any doubts about the ghostwriting process.
The Outcome
The impact was immediate and remarkable. With no other changes to the ghostwriter’s approach, we increased the lead-to-call booking rate by 20%. Our client’s testimonial sums it up, “Thanks, Approachment. They are great. They were able to convert traffic on my landing page into leads for me to call back later. They answer questions about my business and leave me a warm lead to contact when I am back at the office.”
Buoyed by this success, the client was able to increase his marketing spend, driving more traffic to his site and further increasing booked calls.
Conclusion
This case study highlights how Approachment can revolutionize lead engagement and conversion for professional service providers. We transformed a problem area for our client into a revenue-generating asset, proving the value of instant, human interaction in the digital world.
Property Management
Ohio Property Management Firm Boosts Leads and Revenue with Approachment
The Client
Our client is a large-scale property management firm based in Ohio, with over 500 properties under its management. Catering to both tenants and property owners, they are a one-stop solution for property management and brokerage needs in the region.
The Challenge
While our client’s services were in demand and he was receiving adequate traffic on his website, he faced a significant challenge – converting website visitors into booked sales calls. The gap in direct engagement with potential clients was costing him opportunities and preventing business growth.
The Solution
Approachment stepped in to address these issues by implementing a 24/7 live chat service on the company’s website. Our team of trained operators were available to engage with both prospective tenants and property owners around the clock, promptly addressing their queries and connecting them with the property management firm.
The Outcome
The results were overwhelmingly positive. Within the first month itself, Approachment paid for itself four times over. As the client noted, “I know my customer lifetime value and closing rates, therefore I know the value of a qualified lead. It was a no-brainer to start with Approachment. They proved and paid for themselves very quickly.”
One remarkable incident highlighted the value of our 24/7 live chat service: We successfully connected an international property owner to the firm during non-US business hours. At 11 pm Central time, when most businesses would have missed this lead, we were there to ensure the connection was made.
The Future
With such immediate and significant success, the Ohio property management firm plans to continue their collaboration with Approachment. Our services have proven to be a vital tool in their business, ensuring no potential leads slip through the cracks and boosting their growth.
One remarkable incident highlighted the value of our 24/7 live chat service: We successfully connected an international property owner to the firm during non-US business hours. At 11 pm Central time, when most businesses would have missed this lead, we were there to ensure the connection was made.
Conclusion
This case study demonstrates how Approachment’s instant, human interaction service can transform lead engagement and conversion for businesses in the property management sector. By ensuring every lead is addressed promptly and professionally, we were able to increase this client’s conversion rates and multiply their return on investment.
Marketing Agency
UK Marketing Agency Boosts Conversion Rates with Approachment
The Client
Our client is a UK-based marketing agency with a global clientele, specializing in providing marketing services to medical practices such as dentists, laser clinics, and plastic surgeons. Operating 24/7 worldwide, they were committed to delivering high-quality results to their clients.
The Challenge
Despite spending over $60k monthly on advertising, the agency was struggling with response times, which they suspected was causing them to miss out on potential leads. Their small team size made it impractical to hire additional staff to handle inbound inquiries, and they needed a cost-effective solution.
The Solution
Approachment stepped in with a round-the-clock live chat service on their website and full coverage of their Facebook and Instagram inboxes. With our team of trained operators available 24/7, we provided immediate responses to all incoming inquiries, maintaining a human touch without resorting to chatbots.
The Outcome
The impact on the agency’s conversion rate was substantial. Although their webpages, landing pages, and ad campaigns were already well optimized, the implementation of our manned live chat service increased their total web traffic conversion rate from 3% to 5%. This seemingly small 2% increase actually represents a 66% increase in leads without any additional marketing spend. This shift highlights the potential of our services in optimizing lead generation.
A notable incident occurred when the IOS privacy update was released, which affected the performance of Facebook ads leading to external landing pages. We seized this opportunity to focus on Facebook Messenger leads, promptly responding and qualifying their leads directly in the platform’s inbox.
The Future
The marketing agency continues to work with Approachment to optimize their lead generation and conversion efforts. Our services have proven to be an indispensable tool in their business operations, ensuring no potential leads slip through the cracks and maximizing their return on investment.
Conclusion
This case study underlines the value that Approachment can provide to marketing agencies, showcasing how instant human interaction services can significantly enhance lead engagement and conversion rates. By ensuring every lead is addressed promptly and professionally, we are able to boost our clients’ conversion rates and maximize their return on investment.
Real Estate Agency
Orange County Real Estate Agent Optimizes Lead Management with Approachment
The Client
Our client is a real estate agency in Orange County, specializing in high-end residential properties. With successful ads running on social media, they were generating a significant amount of leads.
The Challenge
Despite their successful marketing efforts, the agent was struggling to keep up with the influx of leads. Responding to and qualifying these leads was becoming a considerable time burden for their office team.
The Solution
Approachment stepped in to manage the lead response and qualification process. Through our round-the-clock service, we handled inquiries in the agent’s social media inboxes and reached out to leads missed during and outside of business hours via text messages.
The Outcome
The impact on the agent’s operation was immediately evident. With Approachment handling lead responses and qualification, the agent and their office team were freed up to focus on their core business tasks. The time saved not only improved their work efficiency but also boosted their customer service quality as they could dedicate more attention to serving their clients.
The Future
The real estate agent continues to work with Approachment for their lead management. Our service has become an integral part of their operation, ensuring no potential leads are missed and that their time is used as efficiently as possible.
Conclusion
This case study highlights the value of Approachment for professionals in the real estate industry. By taking over the often time-consuming task of lead management, we allow real estate agents to focus on what they do best – serving their clients and closing deals. With Approachment, agents can maximize their lead potential and optimize their time usage, leading to a more efficient and successful operation.
Law Firm
California Law Firm Increases Client Intake with Approachment
The Client
The client is a California-based law firm specializing in real estate and construction disputes. With their highly skilled team, they handle complex cases but faced a significant challenge in managing inbound calls and inquiries.
The Challenge
Despite an impressive web presence and substantial traffic, the lean team was overwhelmed with incoming calls. Consequently, a significant number of calls were missed, leading to potential lost opportunities. They needed an efficient system to handle missed calls and streamline the client intake process.
The Solution
Approachment provided the perfect solution. Rather than answering calls, our team initiated instant text conversations following any missed call, efficiently engaging and qualifying the leads. For every lead that met the firm’s criteria, we completed an intake form, preparing the client for the legal team.
The Outcome
The results were immediate and significant. On average, the firm missed about five calls per day during and after business hours. Out of these, we successfully qualified around two in five. The qualified leads were handed over to the firm, complete with intake forms, saving the team valuable time and boosting efficiency.
One particular example that stands out is our first weekend of service. On the following Monday morning, the law firm found four qualified leads in their inbox that we had engaged and qualified throughout the weekend. The team was thrilled with the results.
The Future
The law firm continues to use Approachment, valuing the service as an essential part of their lead handling and client intake process. The option of hiring a call center was considered but was quickly dismissed as they could not provide the same level of personalized engagement nor complete the necessary intake forms.
Conclusion
This case study underlines the value that Approachment can provide to marketing agencies, showcasing how instant human interaction services can significantly enhance lead engagement and conversion rates. By ensuring every lead is addressed promptly and professionally, we are able to boost our clients’ conversion rates and maximize their return on investment.
Employment Law Firm
One of our oldest clients is a law firm that started with 2 employees. Now it regularly settles cases for $20-$30M with its 80 attorneys.
Here’s their story:
In 2005, they took whatever cases they could get.
A 2-person team can only take on so much, and they weren’t seeing many high-value settlements. Then they made one change that kickstarted their growth…
Before, they’d take inbound leads from 9 to 5, Monday thru Friday.
Not exactly ideal.
Especially for an employment lawyer (whose leads can be busy, you know, being employed from 9-5 M-F).
So they made a simple change:
They hired us to provide 24/7 instant-response live chat on their website.
This enabled them to capture their most valuable leads – pissed off people browsing the internet at night, trying to figure out how to sue their employer.
The firm steadily built up steam, until several years ago when their first HUGE case came through the chat team.
It resulted in an $8million settlement, of which the lawyers got 30%.
That income alone would be enough to pay for the live chat services for 100+ years.
Today, this chat service:
• Fields ~200 inbound leads per month via email, phone, & web
• Captures their biggest cases (which often roll in “after-hours”)
• Allows them to be much pickier about the cases their ~80-attorney firm takes on
Now, the firm is mostly doing government whistleblower cases.
Settlements in the $20-30M range.
All because of a little old chat service.
Real Estate Agency
Orange County Real Estate Agent Optimizes Lead Management with Approachment
The Client
Our client is a real estate agency in Orange County, specializing in high-end residential properties. With successful ads running on social media, they were generating a significant amount of leads.
The Challenge
Despite their successful marketing efforts, the agent was struggling to keep up with the influx of leads. Responding to and qualifying these leads was becoming a considerable time burden for their office team.
The Solution
Approachment stepped in to manage the lead response and qualification process. Through our round-the-clock service, we handled inquiries in the agent’s social media inboxes and reached out to leads missed during and outside of business hours via text messages.
The Outcome
The impact on the agent’s operation was immediately evident. With Approachment handling lead responses and qualification, the agent and their office team were freed up to focus on their core business tasks. The time saved not only improved their work efficiency but also boosted their customer service quality as they could dedicate more attention to serving their clients.
The Future
The real estate agent continues to work with Approachment for their lead management. Our service has become an integral part of their operation, ensuring no potential leads are missed and that their time is used as efficiently as possible.
Conclusion
This case study highlights the value of Approachment for professionals in the real estate industry. By taking over the often time-consuming task of lead management, we allow real estate agents to focus on what they do best – serving their clients and closing deals. With Approachment, agents can maximize their lead potential and optimize their time usage, leading to a more efficient and successful operation.
Approachment:
FREQUENTLY ASKED QUESTIONS
How does it work?
We integrate your lead gen channels into our operator software. This gives us access to read and reply to your leads coming in from Facebook, Yelp, your website, Google Business Profile and more.
How long does it take?
We can be set up within 48 hours to manage your new leads for you and increase your marketing ROI.
Why should we use this?
If you are slow to respond to your leads, you are losing sales. We can help
Do I need to set anything up?
No, our engineers will do all the set up for you.
Is this another chatbot thing?
No. We do not use chatbots, real humans only.
Who is this best for?
We help businesses in all different industries. If you are spending money on leads and not replying to them within 5 minutes – We are a good fit.
<br /> Can you book leads directly on to my calendar?
Yes, we can book leads right on to our client’s calendars or route leads to most CRMs.
What is the most effective part of your service?
The most effective part of Approachment will depend on your business and where the current gaps are.
For example, if you have many website visitors, but not many opt-ins, website livechat will be the most effective.
If you are missing leads because they are calling your phone and you are not answering, our text to qualified lead service will be the best.
How does responding to leads quickly increase sales?
There are numerous reasons that responding quickly to leads is beneficial.
- Respond quickly to show the lead that you value their business and are committed to providing the best possible service. This can help to build trust and rapport with the lead, and can also increase the chances of converting the lead into a customer.
- Responding quickly might be your ONLY chance to get in contact with a customer. If the customer contacts you on an app like Yelp or Homeadvisor once they close the app, they might not open it again for a couple of days if not weeks.
- If you are not first, you are last. Beat out your competition by replying quickly and professionally.
<br /> What are the benefits of using human representatives instead of bots?
More personalized and tailored responses, a more human and empathetic approach, and the ability to provide a higher level of customer service.
Are there any contracts?
We have monthly and annual plans. There are no contracts for a month plan and you can cancel at anytime.
Chat with us to see it in action
